![](https://cdn.myportfolio.com/175a8c87f6c56a29e6233d953e497231/e2a700a3-059a-4edf-a62e-5c79c70c0b31_rw_1920.png?h=62466f936f226981deca6f6190870f2d)
BRANDING & ANIMATION - NATURAL LAB STUDIO
(2018)
Animation / Design / Branding
![](https://cdn.myportfolio.com/175a8c87f6c56a29e6233d953e497231/6b223776-4975-41f6-9547-47e18b5a463e_rw_600.gif?h=a4f31b766fbeb3d61382ca4a51f1c0ea)
Natural Lab Studio is a sister concept to Natural Lab. Client required me to create a more quirky and relaxed side to the brand that focused on the sales of crystals and gemstones.
I used bold neon and bright pastel tones for the colour scheme and a pop-art inspired style to illustrate the mascot and world environment in which she resides.
For the logo I scripted 'Studio' by hand and added it to the main body of initial typography.
![](https://cdn.myportfolio.com/175a8c87f6c56a29e6233d953e497231/d7bc59a7-c4d5-4445-bac9-4ed0588e4da5_rw_1920.png?h=527ab1f2a92933ac005dc8aa718cfb66)
![](https://cdn.myportfolio.com/175a8c87f6c56a29e6233d953e497231/5e569fab-a79b-4310-b3f4-125ca6882710_rw_1920.jpg?h=84c24d2c5688efa62f565ac8bb028260)
![](https://cdn.myportfolio.com/175a8c87f6c56a29e6233d953e497231/407488c4-c0aa-4ac6-a639-40428d7576e7_rw_1920.png?h=c4a540761eb632a21cdc3ce077695a56)
![](https://cdn.myportfolio.com/175a8c87f6c56a29e6233d953e497231/a14ff1cc-77fe-4b0d-8e58-a4bd3dd2141d_rw_1920.png?h=21152b36a22e9358421c7e9f0c7e6261)
![](https://cdn.myportfolio.com/175a8c87f6c56a29e6233d953e497231/062acad1-ad23-4d8e-ab5f-df933aced2b9_rw_1920.png?h=a2a4462c8e8b9cd84490099521246387)